Thinking about implementing the WhatsApp Business API in your company? Knowing the costs in advance is key to strategic planning and avoiding billing surprises.
In this article, you’ll learn:
How much the WhatsApp Business API costs in 2025
Which types of conversations are charged
Why working with an official provider like RMChat is beneficial
How to save and optimize your WhatsApp strategy
Based on the following sources:
What is the WhatsApp Business API?
The official WhatsApp Business API is a Meta solution designed for medium and large businesses that want to:
Handle multiple agents at once
Integrate WhatsApp with CRMs, ERPs, and chatbots
Automate messages and campaigns
Provide secure and verified communication
Unlike the mobile app, the API is accessed through professional platforms like RMChat, which connects directly to your company’s system.
How much does the WhatsApp Business API cost in 2025?
The WhatsApp API uses a conversation-based pricing model, with prices set by Meta. Costs vary depending on the type of conversation and the recipient’s country.
In Brazil, the estimated prices are:
| Conversation Type | Cost per conversation (USD) |
|---|---|
| Service (user-initiated) | Free |
| Utility | $0.0080 |
| Authentication | $0.0315 |
| Marketing | $0.0625 |
💡 Real-world example:
If you send 10,000 marketing messages, the total monthly cost would be approximately USD $625.
RMChat lets you pay in local currency (BRL) with full invoicing and support in Portuguese.
What types of messages are charged?
1. Service Conversations (Free)
Initiated by the user.
Example: The customer clicks your WhatsApp button and starts a conversation.
2. Utility Conversations
Transactional messages with important updates.
Example: “Your package has shipped. Tracking number: XXXXX”
3. Authentication Conversations
Security-related messages like codes and verification.
Example: “Your login code is 123456”
4. Marketing Conversations
Promotional and re-engagement messages.
Example: “Use coupon FREESHIP to get free shipping on your next order!”
What are WhatsApp message templates?
If you send a message outside the 24-hour customer reply window, you must use a pre-approved template.
📌 Example of a template:
“Hi {{1}}, your order {{2}} has been confirmed. Thank you!”
RMChat allows you to create, submit and manage templates directly through its platform. Learn more.
Why use an official provider like RMChat?
As an official Meta partner, RMChat offers:
API activation within 1 business day
Intuitive and powerful dashboard
Payments in BRL with local invoicing
Full support in Portuguese
CRM and chatbot integrations
Access to usage metrics and audience segmentation
🔗 Discover more: WhatsApp Business API – RMChat
Can I send bulk messages?
Yes — but responsibly. Meta requires that you:
Get customer opt-in (permission)
Send relevant and expected content
Use only approved templates
RMChat gives you tools to segment your audience, personalize content, and track performance.
Conclusion: Is the WhatsApp Business API worth it?
If you’re looking to scale customer service, automate conversations, and drive more sales, the WhatsApp Business API is a smart and scalable solution.
With RMChat, you get fast access to the official API, billing in your local currency, and expert support to grow your WhatsApp channel efficiently.
✅ Ready to get started?
Talk to a specialist and see how RMChat can help you turn WhatsApp into your most powerful communication channel.